NEVER BEFORE

To market a microfiber the likes of which had never been seen (or felt) before, we created the Avra brand from scratch with this beautifully shot B2B campaign (including: VR, film, print, website, and launch at the largest outdoor sports expo in the country). But in the spirit of our idea, let’s kick things off with a brochure.
Dir. and shot by Renan Ozturk & Tim Kemple of Camp4 Collective

360 VR - Canyon/Desert

360 VR - Mountain/River

Outdoor Retailer booth design

Outdoor Retailer booth design

“Holy fartballs!” - Tom Business

“Holy fartballs!” - Tom Business

Eastman_print ad_glacier.jpg
Eastman_print ad_mountain.jpg
 
eastman_avra_website_home.jpg
 

Then we brought ‘Never BEFORE’ into the studio.

 
Eastman Avra_Female1.jpg
 
 
Eastman Avra_Male 1.jpg
 
 
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Eastman Avra_Male 3.jpg