20 YEARs of what’s next
2004: Nokia bricks, MapQuest directions, lower back tattoos.
2024: Advertising Week New York’s 20th anniversary conference, which we advertised for using: Nokia bricks, MapQuest directions, lower back tattoos.
This bombdiggity 2004-style campaign included online video, social teasers, digital OOH, a LinkedIn post generator, (temporary) tribal lower back tattoos for all conference attendees, and a giant AW20 logo that floated and changed colors like a DVD screensaver on the NASDAQ building.
