GET UP TO SOME GOOD
To introduce the first new Quaker tagline in years, we had Eli Manning teach his real-life daughters how to Get Up To Some Good—and his real-life dad how to play “jinx”.
Dir. by Rhys Thomas
We introduced The Good Ole Breakfast Playbook as an easter egg in our spots, then turned it into a real cookbook with recipes inspired by all 32 NFL teams.
Then we took our recipes on a nationwide Pregrain Tour, so NFL tailgaters could get a proper oatmeal foundation before they destroyed their livers with that other gameday grain.